The Dual Coding Theory is a very important theory that influences many aspects of our lives. It is a theory that says that visuals are associated with messages that we receive. The DCT is very widely used in marketing. In marketing, advertisers associate certain images with certain products. For instance, Coke is currently using a marketing campaign in which they use classic american small town life and associate images from it with drinking coke. By doing this, people are supposed to get that fuzzy happy feeling about Coke. Another example would be celelbrities being associated with certain products, such as Diane Keaton being the face for Revlon Makeup.
Another example is association of images with words, like they do when they teach young children how to read and spell... "A is for Apple". This practice helps the kids learn how to associate words with letters!
The DCT is widely used on the news by showing pictues with everything that they report on the news, and helpng people associate certain images with what they are talking about. This is a very effective method, and helps to excercise the power of the media. If you take the time to look, the DCT is all around us!
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